Hi, I’m Damini 👋

I am a design leader with over 12 years of experience in designing and leading teams to create data-driven, user-centered products. My career has taken me across the UK, EMESA, India, and the US, allowing me to cultivate a diverse and global perspective in design.

I transitioned from a Communication Designer to a UX Manager, specializing in simplifying complex systems and aligning design strategies with business goals to deliver intuitive, high-impact solutions. 

Currently, I work as a Design Manager at Boston Consulting Group in London and run a doodle passion project.🌻

My Core Beliefs

  • Community and collaboration
  • Continuous learning and iteration
  • Authenticity and vulnerability
  • Prioritizing fitness, quality sleep.
  • Self-reflection for myself and encouraging it for others.

My Fundamental Skills

  • Providing a safety net for my team
  • Developing actionable plans
  • Sensing needs and contextual awareness
  • Facilitating alignment and decision-making
  • Taking initiative and ownership

My Expertise

  • Interaction Design
  • Visual Design
  • Prototyping & Wireframing
  • UX Audit & Heuristic Evaluation
  • Team Leadership
  • Cross-functional Collaboration
  • Design Thinking
  • Design Operations
  • Project Management

My Leadership Approach

Empathetic

I lead with empathy, adaptability, and a strong commitment to delivering value. My experience across the UK, EMESA, India, and the US has helped me cultivate a diverse global perspective in design. I focus on understanding the needs and experiences of my team and stakeholders, similar to the user-centered design approach I apply in my UX work. By fostering creativity and collaboration, I aim to create an environment where everyone feels empowered to thrive.

Adaptive

My adaptive leadership style is informed by my work in diverse industries and complex projects within the public and private sectors, including enterprise systems. This experience has taught me the importance of flexibility in guiding teams through challenges and adjusting strategies in iterative environments. I effectively integrate new tools and methods to achieve optimal outcomes.

Empowering

As a mentor, I take pleasure in helping others grow and creating a supportive environment for development.

Brands I have worked with

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